Marketing

Now a days internet has become an integral part of most of our lifestyle. “Achieving organizational or individual goals by satisfying target market’s needs and wants effectively by using internet as a medium is called internet marketing.”

Internet Marketing includes SEO and additional online marketing tools one can use to gain the attention of potential customers. Different kind of internet marketing techniques listed below work to reach more and more people on internet and drive interested people to the website and allow to compete more effectively.

Email Marketing

 

It is the easy, effective and affordable way to keep customers attract and coming back to one site. This is a form of direct permission based relationship marketing, which uses E-mail as a means of communicating messages to the target audience. An email marketing campaign allows businesses to promote a new product, send information about an upcoming corporate event or share important news about their business, products and services using attractive email newsletter to stay in regular touch with them and build strong customer relationships. It is best way to keep in touch. It is easy to start and quick to see the result with real time reports

Blog marketing

A blog is a regularly updated collection of content like blogger.com, wordpress.com, indianbloggers.com and blogs.hindustantimes.com. From a business marketing view, blogs offer many benefits. Blogs provide an easy way to introduce fresh, relevant content to the website on a regular basis.

It also provides real time genuine information to the information seekers. Fresh content attracts more attention from the search engines.

Social Media Marketing

Social Media such as Facebook, twitter, Linkedin, Google+, etc are emerging as big markets. There are sponsored pages on facebook of different companies, groups and individuals. Facebook flash their ads on individual member’s profile according to their demography when the user click or like these pages facebook is paid and the individual’s information is accessible to the sponsor. Sponsors also run many contests and activities to gain attention or clicks.

Search Engine Optimization

It is the process of bringing business name on the first page of search engines like Google, Yahoo, Bing, etc. All of the Internet users use search engines as that is the primary method to find information/product or services online. Statistics Says: More than 8 out of 10 internet users look on search engines to find product or services they want to buy and 80% of searchers clicks on first page result on Google. So Search Engine Optimization is definitely worth the effort for all the websites those are serious about their business because customers are now looking online for service.

Here are some reasons that give an insight about why most of the businesses are using internet as a medium of marketing:

1.  More Visibility- Digital marketing makes it quick and easy for prospective and existing customers to find business, Product or Services.

2.  Brand growth- With the rise in social media, customers can now connect with a brand on a personal level.

3.  Less turnaround time to implement- As compared to the other marketing techniques, internet marketing can be implemented in less turnaround time.

4.  Highly monitored and Measurable results - The success of a web campaign can be easily monitored or measured by the traffic generation, number of clicks etc.

5.  Focus on target consumers- Digital Marketers can design their online marketing techniques targeted towards their potential consumers(who can vary by age group, education, profession, sex, location etc).

6.  Cost Effective- Digital marketing is most cost effective media to market product, services or brand online.